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The Deal I Almost Didn't Close

I want to tell you about a negotiation that lasted thirty days and nearly fell apart at the very en…

The Six-Day Campaign

On December 11, 2025 , we decided to run 100 hoardings across 50 cities and take front-page newspape…

What Engineering Taught Me About Marketing

I studied Electronics and Telecommunication Engineering at IIIT Bhubaneswar. I have never worked as…

Codex Changed How I Think About Building

There's a before and after for how I think about building things. Before: I thought in constrain…

What I Learned Building Products Without a Product Team

In the last three years, I've shipped six working products. None of them went through a sprint. …

The Influencer Metric Nobody Tracks

We've worked with over 1,000 influencers at Testbook. At peak, we were producing 1,500 videos a…